



USGA grant helps First Tee chapters keep programs running during the pandemic
“The school building may be closed, but the learning continues.”
Kira was the first to reach out when First Tee — Metropolitan New York announced online learning and tutoring. First Tee has become a comfort zone for Aaron, who has been diagnosed with ADHD and needs additional help with instructions. Aaron enrolled in First Tee Life Skills and Education programs in 2014 when he was in the second grade. Since that time, program director, Karen Les Pierre shares that his grades and organizational skills have improved dramatically. Karen didn’t miss a beat when First Tee’s campuses were closed due to the virus and immediately tutored Aaron utilizing FaceTime. “I love First Tee, because they have great programs for the kids,” says Aaron’s mom, Kira. “Aaron will take individual lessons in the fall. He has really matured with First Tee. If it wasn’t for [First Tee], I don’t know where we would be.” Aaron is one of many participants reached by the chapter’s virtual programs which were supported in part by a recent USGA grant . So far, they have delivered more than 200 hours of virtual tutoring this year. In addition, hundreds of hours are being spent online and, on the phone, helping participants navigate the college and high school application process through the Path to College program. They also offered Summer STEM online, a six-week program focused on the sciences, computer programming and literacy.USGA grant helps First Tee chapters keep programs running during the pandemic
“The school building may be closed, but the learning continues.”
Kira was the first to reach out when First Tee — Metropolitan New York announced online learning and tutoring. First Tee has become a comfort zone for Aaron, who has been diagnosed with ADHD and needs additional help with instructions. Aaron enrolled in First Tee Life Skills and Education programs in 2014 when he was in the second grade. Since that time, program director, Karen Les Pierre shares that his grades and organizational skills have improved dramatically. Karen didn’t miss a beat when First Tee’s campuses were closed due to the virus and immediately tutored Aaron utilizing FaceTime. “I love First Tee, because they have great programs for the kids,” says Aaron’s mom, Kira. “Aaron will take individual lessons in the fall. He has really matured with First Tee. If it wasn’t for [First Tee], I don’t know where we would be.” Aaron is one of many participants reached by the chapter’s virtual programs which were supported in part by a recent USGA grant . So far, they have delivered more than 200 hours of virtual tutoring this year. In addition, hundreds of hours are being spent online and, on the phone, helping participants navigate the college and high school application process through the Path to College program. They also offered Summer STEM online, a six-week program focused on the sciences, computer programming and literacy.For more than a year, we have been working on a revitalization of the First Tee brand to ensure we stay connected with today’s young people
For more than two decades, we’ve been helping kids and teens learn life skills and build core values using the game of golf as the vehicle. Now, it’s time for us to write our own growth story. In May 2019, we began a process of reflecting on who we are, what we’re capable of and how we can show up stronger for this generation of kids. This brand evolution is grounded in research and insights from key stakeholders and is an updated reflection of who First Tee is and our promise to help empower kids to build their strength of character. Since 1997, when First Tee was first launched in Central Park, Manhattan, NY, the intention was clear: leveraging one of the most engaging sports to enrich the lives of young people. It’s been a lot of hard work, but we are proud to now be serving many communities through our network of chapters, schools and community partnerships. It’s all about empowering kids. And we still think golf is the perfect platform in which to do it. “There is little doubt the world has changed significantly over the last 23 years,” said Greg McLaughlin, CEO of First Tee. “Today’s kids and teens are facing pressures that are different from previous generations, and it’s important that we look in the mirror to ensure we are approaching our work with as much relevance and awareness of today’s families as possible. I am proud of the team who has worked so hard to really understand our participants, alumni, parents, coaches, volunteers, chapters, donors and many more who pour their hearts into our mission each day in their communities. “This year has been challenging on many levels. We debated holding tight on this project, but in the end, our chapters were hungry for the ability to reinforce the incredible work they do through this brand refresh, so we decided to move forward now.” The brand evolution was led by Sub Rosa, a brand strategy and design practice, and included PGA TOUR creative, marketing and communications teams. The evolution includes refreshed brand purpose and story, as well as a new logo, which is a metaphor for the growth guidance at the heart of First Tee. The changes also include removing “The” from the organization’s name and updated colors and patterns. We will continue to build experiences that build character to empower kids through a lifetime of new challenges and continuous personal growth. By seamlessly integrating the game of golf with a life skills curriculum, we create active learning experiences that build inner strength, self-confidence and resilience that kids can carry to everything they do. These character education programs are offered at golf courses, schools and youth centers in all 50 states and at six international locations.“Because of First Tee, I was able to play collegiate golf and would like that opportunity to be available to athletes at Hampton again.”
Jakari’s act of service is directly rooted in the values she learned while a participant at First Tee – Metro Atlanta. We asked her a few questions about her experience, and this is what she had to say. After being exposed to the game of golf at a young age, my dad started looking for golf programs around our neighborhood. The first chapter I joined was First Tee – Atlanta, but I switched to First Tee – East Lake once I transferred to Charles R. Drew Charter School. The home course was right across from the school, so I could just walk over after classes and practice almost every day.“My biggest takeaway from First Tee is that family doesn’t have to be blood.”